线上展览产业链及标准化研究

摘要：

【目的】线上展览成为会展产业数字化发展进程中的重要新业态，但由于缺乏标准支撑，相关产业链发展面临较多挑战。本文旨在构建线上展览产业链标准子体系，支撑线上展览的高质量发展。【方法】采用文献分析法和行业调研法分析线上展览产业链结构和标准现状，识别标准化需求，从“产业链”和“标准”两个维度出发，构建线上展览标准子体系。【结果】形成一个系统配套、相互协调、层次分明、功能完备的线上展览标准子体系，并针对子体系中20项关键标准提出制修订建议。【结论】目前线上展览仍处于数字化初级阶段，后续应及时响应产业动态变化和发展需求，持续优化标准子体系，为我国会展业的数字化转型升级提供及时有效的标准支撑。

Abstract:

[Objective] Online exhibitions have become an important new format in the digital development process of the exhibition industry, but due to the lack of relevant standard, the development of the online industry chain faces many challenges. The purpose of this research is to propose a standard subsystem for the online exhibition industry chain to support the high-quality development of online exhibitions. [Methods] The research adopts literature analysis and industry research methods to analyze the structure and current status of standards within the online exhibition industry chain, identifies standardization needs, and constructs an online exhibition standard subsystem from the two dimensions of “industry chain” and “standards” . [Results] The goal is to form a systematic, coordinated, hierarchical, and fully functional standard subsystem for online exhibitions, and to propose suggestions for the development and revision of 20 key standards. [Conclusion] Online exhibitions are still in the initial stage of digitization. Subsequent efforts should promptly respond to dynamic changes and development needs in the industry, continuously optimize the standard subsystem, and provide timely and effective standard support for the digital transformation and upgrading of the exhibition industry in China. 

引用格式：潘雪婷.线上展览产业链及标准化研究[J].标准科学,2025(5):40-45.

基金项目：本文受到国家市场监督管理总局科技项目“基于适用性的国内、国际标准转化指标体系的构建”（项目编号：2023MK036）；上海市市场监督管理局科技项目“会展活动碳排放测算模型及应用研究”（项目编号：2023-61）资助。 

作者简介：潘雪婷，硕士，工程师，研究方向为会展业标准化。