数字文旅体系与标准规范构建

摘要：

【目的】针对服务标准和技术规范助推数字文旅及其产业创新发展的问题，提出构建数字文旅标准与技术规范的体系及其发展路径。【方法】通过文献研究与实践分析，梳理数字文旅体系的设施、技术、模型、交互与应用5层架构，结合具体应用场景探讨数字文旅标准化建设的核心要点。【结果】数字文旅标准与技术规范体系的构建可规范市场秩序、保障数据安全、提升服务质量，并推动技术创新和国际竞争力的提升。【结论】为充分发挥数字文旅体系与标准规范的优势，未来需加强多方协同与国际合作，强化标准动态更新机制，推动我国数字文旅的高质量发展，助力我国数字文旅产业的全球化布局。

Abstract:

[Objective] Response to the issue of service standards and technical specifications promoting the innovative development of digital cultural tourism and its industry, this paper proposes the construction of a system for digital cultural tourism standards and technical specifications, along with its development path. [Methods] Through literature research and practical analysis, the five-layer architecture of the digital cultural tourism system—comprising facilities, technology, models, interaction, and application—is outlined, and the core aspects of digital cultural tourism standardization are discussed in relation to specific application scenarios. [Results] The establishment of a digital cultural tourism standards and technical specifications system can regulate market order, ensure data security, improve service quality, and promote technological innovation and enhanced international competitiveness. [Conclusion] To fully leverage the advantages of the digital cultural tourism system and standards, it is necessary to strengthen multi-party collaboration and international cooperation, reinforce the mechanism for dynamic standard updates, and promote the high-quality development of China’s digital cultural tourism, contributing to the global expansion of China's digital cultural tourism industry. 

引用格式：胡恒智，牟琳，符全胜.数字文旅体系与标准规范构建[J].标准科学，2025(4):42-49.

基金项目：本文受上海市教委人工智能促进科研范式改革赋能学科跃升计划专项项目“基于多模态情感分析深度学习大模型的酒店顾客体验场景搭建模式研究”资助。 

作者简介：胡恒智，博士，讲师，研究方向为智慧旅游与位置智能。 牟琳，通信作者，硕士，研究方向为旅游标准化、标准国际化。