基于多元共治格局框架下直播电商产品质量治理的研究

摘要：

直播电商行业的快速发展，产品质量和安全问题成为制约该行业健康发展的重要因素。通过立法、技术、教育和市场机制等手段，能够促进各利益相关者的合作，共同保障直播电商领域产品的质量和安全。相关机构和电商企业应不断提高产品质量和创新安全多元共治模式，确保直播电子商务生态系统的可持续发展。本文分析了打造直播电商领域产品质量安全生态圈多元共治格局的意义，重点探讨其打造策略，以供参考。

Abstract:

With the rapid development of the live-streaming e-commerce industry, the product quality and safety problems have become an important factor restricting the healthy development of the industry. Using the means of legislation, technology, education and market mechanism can promote the cooperation of all stakeholders and jointly safeguard product quality and safety in the field of live streaming e-commerce. Relevant institutions and live streaming e-commerce companies should establish a innovative co-governance pattern of product quality and safety, so as to ensure the sustainable development of the live streaming e-commerce ecosystem. This paper analyzes the significance of building a multi-dimensional cogovernance pattern of product quality and safety ecosystem in the field of live streaming e-commerce, and focuses on its building strategies for reference.

基金项目：本文受中华人民共和国科学技术部“典型应用场景下侵权假冒商品取证技术研究”（课题编号：2021YFC3340402）资助。

作者简介：张婷，硕士，工程师，研究方向为电子商务质控、标准化研究。周玲，通信作者，本科，工程师，研究方向为食品检测。徐刚，本科，工程师，研究方向为质量、标准化研究。方申达，本科，助理工程师，研究方向为综合业务与质量管理。