现代化进程中旅游标准的特殊性及编制维度探索——基于利益相关者角度

摘要：

随着现代化进程加快，中国文旅业由“非常规”发展逐步向“常规化”转型，标准化工作由政府主导走向政府与市场联动。本文以关注利益相关者的共同利益和实现最佳秩序为目的进行旅游标准的探究，积极探索旅游标准的特殊性与编制维度，尤其对“旅游者、居民”进行了多元化思考，提出以标准使用者专业水平、社会与市场的成熟度、标准类型与关键指标等为核心的多维度思考的编制思路。面向未来，做好旅游标准的系统性研制和优化，增强旅游标准的动态自适应性，不断提高旅游标准质量，对中国式现代化和文旅行业的全面高质量发展具有学术价值和实践意义。

Abstract:

With the modernization process, China’s cultural tourism industry has gradually transformed from “unconventional” to “conventional” development, and the standardization work has shifted from government-led pattern to the pattern driven by both government and market. With the purpose of focusing on the common interests of stakeholders and achieving the best order, the paper actively investigates the particularities and dimensions of tourism standards, especially considering the perspectives of “tourists and residents” in a diversified manner. The paper proposes a multidimensional approach to standards formulation centered on the professional level of standard users, the maturity of society and the market, the type of standards, and key indicators. Looking to the future, it is essential to systematically develop and optimize tourism standards, enhance their dynamic adaptability, and continuously improve their quality. This has both academic value and practical significance for the comprehensive high-quality development of Chinese modernization and the cultural and tourism industry.

作者简介：李晋宏，副教授，硕士生导师，研究方向为旅游标准化、旅游地理与管理、区域持续发展与战略管理。牟琳，硕士，文化和旅游部旅游质量监督管理所标准化处副处长，全国项目管理标准化技术委员会（SAC/TC343） 委员、中国旅游景区协会专家委员、北京市法学会旅游法分会委员。