工程建设标准化机构视觉识别系统设计标准化研究

摘要：

【目的】当前工程建设标准化机构的视觉识别系统设计存在相关类型案例少、质量难保证及标准化程度低的问题，亟须构建并完善其内容体系和标准化设计方法。【方法】通过案例调查与研究分析，明确视觉识别系统的设计内容和标准化重点，并分别从标准化领域和工程建设领域2个方面对相关案例的特点进行分析归纳和总结，以此为基础进行体系构建和设计标准化。【结果】研究构建了涵盖手法、内容、制图和使用4个方面的工程建设标准化机构视觉识别系统体系和设计标准化方法框架。【结论】体系的构建与设计的标准化有助于提高设计效率、保证设计质量、减少重复工作，为相关设计及研究工作提供路径遵循和借鉴参考。

Abstract:

[Objective] Currently, there are few cases of visual identity system design in engineering construction standardization institutes, it is difficult to guarantee quality and the degree of standardization is low, so it is urgent to construct and improve the content system and standardized design method. [Methods] Through case study and research analysis, the design content and standardization focus of the visual identity system are clarified, and the characteristics of the relevant cases are summarized and analyzed from the standardization field and engineering construction field respectively, based on which the system is constructed and the design is standardized. [Results] The study has constructed a visual identity system and a design standardization methodology framework for engineering construction standardization agencies, covering four aspects: approach, content, graphics and use. [Conclusion] The construction of the system and the standardization of design can help to improve design efficiency, ensure design quality and reduce duplication of work, providing a path to follow and reference for related design and research work. 

引用格式：丁文，孙智，张惠锋.工程建设标准化机构视觉识别系统设计标准化研究[J].标准科学，2025(7):53-62.

基金项目：本文受住房和城乡建设部委托项目“建设海外实验室带动中国建造走出去实施路径研究”（项目编号：202350）资助。 

作者简介：丁文，硕士，助理工程师，研究方向为工程建设标准化。