一流营商环境建设的消费环境指数测评体系构建研究

摘要：

【目的】为市场监管部门提供精准施策依据，推动市场监管高质量发展，深化公平治理与效能提升，实现监管方式从“经验导向”向“数据导向”转型，筑牢全国统一大市场发展根基，聚焦消费环境指数测评体系的构建与优化。【方法】围绕市场监管高质量发展目标，提出以数据驱动为核心的多维度测评框架；阐明消费环境指数的内涵，分析消费环境指数测评体系的现状与存在问题；依照体系构建原则，构建包含5个一级指标、18个二级指标和52个三级指标在内的测评体系，并依托动态测评、区域对标和政策反馈机制开展研究。【结果】明确了营商环境和消费环境的内涵以及二者关联，梳理出消费环境指数测评体系的发展现状，成功构建了一套消费环境指数测评体系，为实现监管方式转型提供了具体的框架和指标支撑。【结论】该消费环境指数测评体系的构建与优化，能够有效推动监管方式转型，对全国统一大市场建设具有重要意义。

Abstract:

[Objective] The study aims to provide a basis for precise policy-making by market supervision authorities, promote the high-quality development of market supervision, deepen fair governance and improve efficiency, realize the transformation of supervision methods from “experience-oriented” to “data-oriented”, and consolidate the foundation for the development of a unified national market. This paper focuses on the construction and optimization of a consumer environment index evaluation system. [Methods] Centering on the goal of high-quality development of market supervision, a multi-dimensional evaluation framework with data-driven as the core is proposed; the connotation of the consumer environment index is clarified, and the current situation and existing problems of the consumer environment index evaluation system are analyzed; in accordance with the principles of system construction, an evaluation system including 5 first-level indicators, 18 second-level indicators and 52 third-level indicators is constructed, and the research is carried out based on dynamic evaluation, regional benchmarking and policy feedback mechanisms. [Results] The connotations of the business environment and the consumer environment as well as their correlation are clarified, the development status of the consumer environment index evaluation system is summarized, and a set of consumer environment index evaluation system is successfully constructed, which provides a specific framework and indicators for the transformation of supervision methods. [Conclusion] The construction and optimization of this consumer environment index evaluation system can effectively promote the transformation of supervision methods, which is also of great significance to the construction of the unified national market.

引用格式：刘娜,施颖,卢雨娜,等.一流营商环境建设的消费环境指数测评体系构建研究[J].标准科学， 2026(1):18-28.

基金项目：本文受中国标准化研究院基本科研业务费资助项目“代驾服务质量提升关键要素与标准研究项目”（项目编号：602025Y- 12513）；北京市教育科学“十四五”规划一般课题“首都高等教育数字化转型能力评价模型和方法研究”（项目编号：3040-0009）；国家重点研发计划重点专项项目“典型特种设备质控数字化关键技术研究与应用”（项目编号：2022YFF0607400）；北京市自然科学基金面上项目“融合大模型与知识图谱的特种设备风险防控智能决策方法研究”（项目编号：9252014）资助。

作者简介：刘娜，博士，副研究员，研究方向为服务标准化、消费者保护研究。施颖，博士，副教授，研究方向为标准系统工程与方法、管理决策理论与方法。卢雨娜，本科在读，研究方向为标准系统工程与方法、管理决策理论与方法。胡心如，博士研究生，研究方向为标准系统工程与方法、管理决策理论与方法。