欧盟绿色新政下技术性贸易措施对上海出口影响及应对

摘要：

【目的】探究《欧洲绿色新政》下的技术性贸易新规对上海出口欧盟的影响，并据此提出应对策略，以助力上海制造业突破绿色壁垒、拓展高端出口市场。【方法】通过剖析《循环经济行动计划》、“减碳55”及《清洁工业协议》等核心绿色政策，并选取上海出口欧盟的消费类电子产品为代表性案例，结合欧盟RAPEX通报数据及WTO-TBT通报信息，研究欧洲绿色新规对上海相关产业出口欧盟造成的实质性影响。【结果】在新规影响下，上海出口欧盟贸易额占比近三年持续下降，特别是手机平板出口额近三年几乎减半，并明晰了关键性壁垒所在。【结论】从政府、行业及企业三大层面，提出应对建议。

Abstract:

[Objective] This study examines the impact of the European Green Deal’s evolving technical trade regulations on Shanghai’s exports to the EU and proposes response strategies to help local manufacturers overcome green barriers and expand into higher-value markets. [Methods] It analyzes key EU green policies— including the Circular Economy Action Plan,“Fit for 55” package, and Clean Industrial Deal—and uses Shanghai’s consumer electronics exports as a case study, drawing on data from RAPEX and WTO-TBT notifications to support the impact assessment. [Results] Shanghai’s export share to the EU has declined over three years, with mobile phone and tablet exports nearly halved, key standardsrelated trade barriers were identified as contributing factors. [Conclusion] Recommendations are provided for government, industry, and enterprise levels to address these challenges.

引用格式：石念. 欧盟绿色新政下技术性贸易措施对上海出口影响及应对[J]. 标准化学报，2026(5): 62-69.

作者简介：石念，硕士，工程师，研究方向为质量与标准化。