基于扎根理论的消费品安全舆情治理效能评价研究

摘要：

【目的】建立消费品安全舆情治理效能评价体系，对摸清当前消费品安全舆情治理现状，提升舆情治理效果具有重要意义。【方法】从协同治理视角出发，基于扎根理论剖析消费品安全舆情治理系统的内在运行机制，构建一套多主体参与的效能评价指标体系，并选取典型案例运用模糊综合评价法进行实例分析。【结果】消费品安全舆情治理系统包括政府监管部门治理、企业治理、第三方组织治理、媒体治理及社会公众治理五大子系统，在“电动自行车新标实施”舆情治理中，政府监管部门、媒体治理效能较高，社会公众治理效能最低。【结论】研究为当前消费品安全舆情治理效能的评价提供方法论指导和实操性的路径，为制定精准有效的治理策略提供有力支撑。

Abstract:

[Objective] It is of great significance to establish an evaluation system for the governance effectiveness of consumer product safety public sentiment to understand the current status of consumer product safety public sentiment and specifically improve the governance effectiveness. [Methods] From the perspective of collaborative governance, the study analyzes the internal mechanism of the public opinion governance system based on the grounded theory, constructs evaluation indices involving multi-stakeholder participation, and selects a typical case for empirical analysis using the fuzzy comprehensive evaluation method. [Results] The public sentiment governance system includes five subsystems: government department governance, enterprise governance, third-party organization governance, media governance, and public governance. In the public sentiment governance of the “implementation of new standards for electric bicycles”, the effectiveness of government departments and media governance is relatively high, while the effectiveness of public governance is the lowest. [Conclusion] This study provides methodological guidance and practical pathways for the effectiveness evaluation of current consumer product safety public sentiment governance, and supports the formulation of precise and effective strategies.

引用格式：郝伟怡，宗艺晶，周爱双，等.基于扎根理论的消费品安全舆情治理效能评价研究[J]. 标准化学报，2026(8)：32-37.

基金项目：本文受中国质量检验检测科学研究院基本科研业务费项目“基于效能评价的消费品安全舆情协同治理方案研究”（项目编号：2025JK039）；市场监管总局工业与消费品质量安全保障项目资助。

作者简介：郝伟怡，硕士，工程师，研究方向为消费品质量安全风险评估。李焘，通信作者，博士，副研究员，研究方向为消费品质量安全风险评估。