跨境电商人才培养标准体系优化研究

摘要：

【目的】跨境电商从业者须具备综合职业技能，行业需求也极为多变，现有职业定位与技能标准体系及人才培养模式存在不足，基于这些问题展开研究，为跨境电商人才培养标准体系优化提供策略。【方法】面向亚马逊培训中心主管、高校专业负责人、浙江省技能评价中心工作人员等对象开展访谈调研，同时广泛收集二手资料，梳理跨境电商行业人才供给现状与职业技能标准架构。【结果】高校跨境电商专业课程体系尚不完善，社会培训项目在内容、师资、模式及市场规范方面存在缺陷，相关职业技能标准在职业定义、跨境特色体现及覆盖范围上有不足。【结论】提出跨境电商人才培养标准体系优化策略框架，为完善跨境电商人才培养标准体系、提升人才质量与行业适配度提供参考。

Abstract:

[Objective] Cross-border E-commerce (CBEC) practitioners are required to possess comprehensive vocational skills, and the industry demands are highly variable. The existing vocational positioning and skill standards systems as well as talent cultivation models are insufficient. Based on these problems, this paper conducts research to provide strategies for optimizing the standards system of CBEC talent cultivation. [Methods] Interviews and surveys were carried out among supervisors of Amazon training centers, heads of majors at universities, staff of Zhejiang Skill Evaluation Center and other objects. At the same time, secondary data were widely collected to sort out the current situation of talent supply and the architecture of vocational skill standards in the CBEC industry. [Results] The curriculum system of CBEC majors in colleges and universities is still imperfect. Social training programs have deficiencies in content, teaching staff, training mode and market regulation. Relevant vocational skill standards have shortcomings in vocational definition, manifestation of crossborder characteristics and coverage. [Conclusion] An optimization strategy framework for the standards system of CBEC talent cultivation is proposed, which provides reference for improving the standards system of CBEC talent cultivation and enhancing the quality of talents and their adaptability to the industry. 

引用格式：孙筱,郑素丽.跨境电商人才培养标准体系优化研究[J].标准科学,2025(5):82-89.

基金项目：本文受国家社科基金一般项目“基于标准竞合战略的数字产业国际竞争力提升模式与路径研究”（项目编号：21BGL004）资助。 

作者简介：孙筱，硕士研究生，研究方向为电子商务企业管理。 郑素丽，博士，教授，研究方向为技术创新与标准化。