双重质量产品问题研究

摘要：

【目的】围绕双重质量产品的定义、危害及法律规制路径，分析欧盟消费者保护法规对双重质量产品问题的应对策略。【方法】通过文献分析与立法文本研究，梳理欧盟相关法律框架及典型案例，结合消费者保护理论，提出界定标准与治理措施。【结果】双重质量产品通过误导性营销损害消费者权益与市场公平，欧盟通过修订《不公平商业行为指令》明确其违法性，并建立以“显著差异”“合法因素例外”为核心的评估标准。【结论】法律虽然不禁止企业提供不同成分的产品，但是不同成分产品间必须有明确的区分，以免误导消费者。

Abstract:

[Objective] This paper focuses on the definition, harms, and legal regulation pathways of dual-quality products, and analyzes the strategies adopted by EU consumer protection regulations to address the issue of dual-quality products. [Methods] Through literature analysis and legislative text research, this paper analyzes the relevant legal framework and typical cases in the EU, and proposes definition standards and governance measures by integrating consumer protection theories. [Results] Dual-quality products harm consumer rights and market fairness through misleading marketing. The EU has clarified their illegality by amending the Unfair Commercial Practices Directive and established an evaluation standard centered on “significant differences” and “exceptions for legitimate factors”. [Conclusions] Although the law does not prohibit enterprises from providing products with different compositions, clear distinctions must be made between products with different compositions to avoid misleading consumers.

王卫玲，仇嘉，贾长燕，等.双重质量产品问题研究[J].标准科学，2025(9):122-126.

基金项目：本文受市场监管总局科技计划项目“标准化对我国经济增长作用机制研究”(项目编号：2024MK191)资助。

作者简介：王卫玲，硕士，工程师，研究方向为产品安全与召回。谢志利，通信作者，硕士，正高级工程师，研究方向为产品安全与召回。