考虑团体标准的企业竞合策略的研究

摘要：

【目的】在我国大力推动团体标准发展的背景下，研究企业在制定和执行团体标准时的策略选择，以期促进团体标准的发展。【方法】在企业竞合策略的研究中增加了对团体标准的考虑，运用演化博弈理论分析了企业的策略选择和博弈演化路径，并进行了仿真。【结果】该博弈的均衡策略是合作策略，企业首次执行团体标准所带来的利润、企业一段时间内制定利润和执行利润之和都对企业选择合作策略的速度有影响。【结论】企业最终都有意愿制定和执行团体标准，企业执行团体标准是否可以获得利润，取决于企业在技术和管理方面的柔性化程度。

Abstract:

[Objective] In the context of facilitating the development of association standards in China, the research on the strategic choices of enterprises in development and implementing association standards is aimed at promoting the development of association standards. [Methods] In the study on enterprise competition and cooperation strategies, the consideration of association standards was added. Evolutionary game theory was used to analyze the strategic choices and game evolution paths of enterprises, and simulations were conducted. [Results] The equilibrium strategy of this game is the cooperative strategy, and the profit brought by the first implementation of association standard, the sum of the profits formulated and implemented over a period of time, all have an impact on the speed at which the enterprise chooses to cooperation strategies. [Conclusion] Enterprises ultimately have the willingness to develop and implement association standards. Whether enterprises can profit from implementing association standards depends on the degree of flexibility in technology and management.

引用格式：牛慧卿，马力.考虑团体标准的企业竞合策略的研究 [J]. 标准科学，2026 (2):25-32.

基金项目：本文受山西省市场监督管理局2023年课题“团体标准推动万荣外加剂特色专业镇发展的路径研究”（项目编号：SSJ202301003）资助。

作者简介：牛慧卿，硕士，副教授，研究方向为标准化工程。